Who we are

Serving the Community We Call Home

As a family-owned business rooted in Worcestershire, our community isn’t just where we work—it’s where we live. That’s why supporting our neighbours, local charities, and the people who make this county special is at the heart of everything we do.

We’re up at 4am, visiting local wholesale markets to hand-select the freshest produce, ensuring your family gets the same quality we’d choose for our own. We’re proud to stock locally sourced favourites alongside trusted national brands, giving you great value without compromising on quality.

Through our partnership with the Co-op, we’re able to offer ethical, responsibly sourced products that are good for you and good for the planet. It’s all part of our commitment to doing what’s right for our customers and our community.

Because when you shop with us, you’re supporting a local family business that truly values the place we all call home.

Text in light green saying "Make it Fresh" with leaf decorations on the letters against a black background.

Contact us

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